MatrixIntelligencel LLC Web Site Privacy Statement

Privacy Statement Effective as of July 1, 2014

MatrixIntelligence, LLC (“MatrixIntelligence”) is committed to protecting the privacy of individuals who visit MatrixIntelligence’s web site ( (the “MatrixIntelligence Web Site”) and individuals who use the Services (as such term is defined below). This MatrixIntelligence Web Site Privacy Statement describes MatrixIntelligence’s privacy practices in relation to the use of the MatrixIntelligence Web Site and the related Services offered by MatrixIntelligence, which Services are accessible via the MatrixIntelligence Web Site (the “Services”). The MatrixIntelligence Web Site may contain links to other websites. The privacy statements of such other websites govern the content and use of information of those websites. MatrixIntelligence encourages you to review the privacy statements of such other websites to understand their information practices. Please read the following carefully to understand our views and practices regarding your personal information and how we will treat it. MatrixIntelligence will take all steps reasonably necessary to ensure that your information is treated securely and in accordance with this Web Site Privacy Statement.
  1. Information We May Collect From You
MatrixIntelligence collects individually identifiable information (“Personal Information”) from: (i) individuals who visit the MatrixIntelligence Web Site (“Site Visitors”); and (ii) individuals who use the Services (“Customers”).
Site Visitors  
MatrixIntelligence may collect information from your computer or mobile device as you navigate the MatrixIntelligence Web Site through the use of commonly used web site information-gathering tools, such as cookies and web beacons (“Web Collection Information”). The Web Collection Information includes information from your web browser (such as browser type and browser language), your Internet Protocol (“IP”) address, and the actions you take on the MatrixIntelligence Web Site (such as the web pages viewed and the links clicked). Read more detailed information about how we use web beacons and cookies and the purpose for which we use them.
  MatrixIntelligence may ask you to provide MatrixIntelligence with personal contact information, such as name, company name, address, phone number, and email address (“Contact Information”) if you request additional information about the Services or register to use the Services. If you purchase the Services, MatrixIntelligence may require you to provide financial and billing information, such as billing name and address, company bank account number, credit card number, and the number of employees within the organization that will be using the Services (“Financial Information”). MatrixIntelligence may also ask you to provide additional information, such as number of website visitors or number of employees (“Other Customer Information”). Contact Information, Billing Information, and Other Customer Information about Customers are referred to collectively as “Customer Information”.
User Generated Content  
Some areas of our website allow you to provide content to us directly, for example, where comments are left on a bulletin board, blog or chat room on our website (a “Public Forum”). In using any Public Forum on our website you give your consent that any personal data or information you submit about yourself or any third party may be read, collected, or otherwise used by anyone who reads that public forum. We will not be responsible for any personal data or information that is posted on a publicly viewable public forum. To request removal of any personal data or information from our blog or community forum, contact us at In some cases, we may not be able to remove your personal data or information, in which case we will let you know if we are unable to do so and why.
  1. How We Use Collected Information
MatrixIntelligence uses Customer Information to perform the Services requested. For example, if you fill out the web form on our Contact Us page, MatrixIntelligence will use the information provided to contact you about your interest in the Services. MatrixIntelligence may also use Customer Information for marketing purposes. For example, MatrixIntelligence may use information you provide to contact you to discuss your interest in the Services and to send you information about MatrixIntelligence, its partners and other information such as current promotions or events. You can read more detailed information about how to manage how we use Customer Information for marketing purposes here.
MatrixIntelligence uses Billing Information solely to check your financial qualifications and collect payment for the Services.
MatrixIntelligence uses Web Collection Information to operate and improve the MatrixIntelligence Web Sites. MatrixIntelligence may also use Web Collection Information alone or in combination with Customer Information to provide personalized information about MatrixIntelligence and the Services. To read more about MatrixIntelligence’s use of Web Collection Information, please click here.
MatrixIntelligence may use Customer Information and Web Collection Information to enforce MatrixIntelligence’s web site policies, or to protect MatrixIntelligence’s intellectual property and other rights or the rights of others using the MatrixIntelligence Web Sites or the Services.
  1. Web Collection Information
This section describes the types of Web Collection Information used on the MatrixIntelligence Web Site and in connection with the Services, and how this information may be used.
  MatrixIntelligence uses cookies to make interactions with the MatrixIntelligence Web Site easy and meaningful. When you visit the MatrixIntelligence Web Site, MatrixIntelligence’s servers send a cookie to your computer. Client-side tracking objects (commonly called cookies or JavaScript files) are small text files located in your browser directory that may be placed on your device. Each cookie will typically contain the name of the domain from which the cookie has come, the “lifetime” of the cookie, and a value (usually a unique number). For a more thorough explanation of what cookies are and how they operate, please visit or On their own, cookies do not personally identify you; they recognize your Web browser. Unless you choose to identify yourself to MatrixIntelligence, either by responding to a promotional offer, opening an account, or filling out a web form (such as a “Contact Me”), you remain anonymous to MatrixIntelligence. You have the ability to manage the use of cookies on your computer using controls in your browser. To learn more about how to manage cookies, visit
MatrixIntelligence uses cookies that are session-based and persistent-based. Session cookies exist only during one session, i.e., only while you are reading or navigating the MatrixIntelligence Web Sites. They disappear from your computer when you close your browser software or turn off your computer. Persistent cookies remain on your computer after you close your browser or turn off your computer. Using your browser, you may disable the use of cookies, delete cookies, or individually reject cookies at any time. You may also disable JavaScript at any time. However some features of our website may not function properly unless cookies and JavaScript are enabled and some areas of our website may not function at all. In addition, you may not be able to successfully use the Services.
The following sets out how MatrixIntelligence may use different categories of cookies and your options for managing cookies’ settings:
Type of Cookies
Managing Settings
Required Cookies
Required cookies enable you to navigate the MatrixIntelligence Web Sites and use its features, such as accessing secure areas of the MatrixIntelligence Web Site and using the Services.
If you have agreed to identify yourself to MatrixIntelligence, MatrixIntelligence uses cookies containing encrypted information to allow MatrixIntelligence to uniquely identify you. Each time you log into the Services, a cookie containing an encrypted, unique identifier that is tied to your account is placed on your browser. These cookies allow MatrixIntelligence to uniquely identify you when you are logged into the Services and to process your online transactions and requests.
Because required cookies are essential to operate the MatrixIntelligence Web Site and the Services, there is no option to opt out of these cookies.
Performance cookies
These cookies collect information about how Site Visitors use the MatrixIntelligence Web Site, including which pages Site Visitors go to most often and if they receive error messages from certain pages. These cookies do not collect information that individually identifies a Site Visitor. All information these cookies collect is aggregated and anonymous. It is only used to improve how the MatrixIntelligence Web Site functions and performs.
From time-to-time, MatrixIntelligence may engage third parties to track and analyze usage and volume statistical information from Site Visitors. MatrixIntelligence may also utilize Flash cookies for these purposes. Flash cookies are different from browser cookies because of the amount of, type of, and how data is stored.
Learn how to opt out of performance cookies using your browser settings.Learn how to manage privacy and storage settings for Flash cookies.
Functionality cookies
Functionality cookies allow the MatrixIntelligence Web Site to remember information you have entered or choices you make (such as your username, language, or your region) and provide enhanced, more personal features. These cookies also enable you to optimize your use of the Services after logging in. These cookies can also be used to remember changes you have made to text size, fonts and other parts of web pages that you can customize.
MatrixIntelligence’s Privacy Widget provides control and flexibility for opt-in or opt-out choices to Site Visitors. Site Visitors can choose which tags or categories of tags they want to enable while you browse the MatrixIntelligence Web Site by clicking the opt-out link. To opt back in to third party tracking solutions, click the opt-in link. MatrixIntelligence may use local shared objects, also known as Flash cookies, to store your preferences or display content based upon what you view on the Company’s Web sites to personalize your visit. If you disable Flash cookies, you may not have access to some features that make your visit to the MatrixIntelligence Web Site efficient.
Learn how to opt out of functionality cookies using your browser settings. Note that opting out may impact the functionality you receive when visiting the Company’s Web site. Cookie management tools provided by your browser may not remove Flash cookies. To learn how to manage privacy and storage settings for Flash cookies.
Targeting or Advertising cookies
From time-to-time, MatrixIntelligence may engage third parties to track and analyze usage and volume statistical information from Site Visitors.
Analytics: MatrixIntelligence may use cookies delivered by third parties to track the performance of MatrixIntelligence’s advertisements. For example, these cookies remember which browsers have visited the MatrixIntelligence Web Site. The information provided to third parties does not include personal information, but this information may be re-associated with personal information after MatrixIntelligence receives it. Marketing solutions: MatrixIntelligence may also contract with third-party advertising networks that collect IP addresses and other information from the MatrixIntelligence Web Site, from emails, and on third-party web sites. Ad networks follow your online activities over time by collecting Web Collection Information through automated means, including through the use of cookies. They use this information to provide advertisements about products and services tailored to your interests. You may see these advertisements on other web sites. This process also helps MatrixIntelligence manage and track the effectiveness of its marketing efforts.
MatrixIntelligence may also partner with third parties to provide certain features on the MatrixIntelligence Web Sites or to display advertising based upon your web browsing activity. Such third parties may use Flash cookies to collect and store information.
Retargeting cookies: Retargeting is a cookie-based technology that uses JavaScript code to follow Site Visitors as they use the internet.
Learn more about advertising networks and their opt out instructions.Learn how to opt out of these cookies using your browser settings.Learn how to manage privacy and storage settings for Flash cookies.
Tracking and other cookies
The Services use hashed tags or an anonymized tracking identifier that ties to cookies that are used on Customers website that allow Customers to manage the data gathered about their web site visitors and take action to improve their experiences. Customers are responsible for complying with any legal requirements in using hashed tags and cookies.
Learn how to opt out of these cookies using your browser settings.
Cookies that are used as part of the Services (in the proxy) may include cookies of a third party website that is being co-browsed, for example, in order to deliver the website as intended by the third party website operator. The cookie practices of such websites are governed by their own respective privacy statements. MatrixIntelligence encourages you to review the privacy statements of other websites to understand their information practices.
Web Beacons  
MatrixIntelligence, or third parties with whom we contract, may use web beacons alone or in conjunction with cookies to compile information about Customers and Site Visitors’ usage of the MatrixIntelligence Web Site and interaction with emails from MatrixIntelligence. Web beacons are transparent pixel images that are used in collecting information about website usage, e-mail response and tracking. For example, MatrixIntelligence may place web beacons in marketing emails that notify MatrixIntelligence when you click on a link in the email that directs you to the MatrixIntelligence Web Site. MatrixIntelligence uses Web beacons to operate and improve the MatrixIntelligence Web Site and email communications.
IP Addresses and URLs
  Like many other web sites, we collect information about our Site Visitors’ utilization and navigation of the MatrixIntelligence Web Site. This information helps us to design the MatrixIntelligence Web Site to better suit our Site Visitors’ needs. We may also use your IP address to help diagnose problems with our server and to administer the MatrixIntelligence Web Site, analyze trends, track visitor movements, and gather broad demographic information that assists us in identifying visitor preferences. For example, MatrixIntelligence uses IP addresses to monitor the regions from which Customers and Site Visitors navigate the MatrixIntelligence Web Sites.
MatrixIntelligence may collect aggregated data regarding use of the Services and the MatrixIntelligence Web Site, including, without limitation, number of Site Visitors, frequency and patterns of use, tag usage, feedback request trends, etc. (“Aggregated Data”). MatrixIntelligence uses Aggregated Data as a statistical measure and not in a manner that would identify you personally. Aggregated Data enables us to determine how often certain parts of the MatrixIntelligence Web Site or the Services are used so that we can improve them. MatrixIntelligence may make use of, or make such Aggregated Data available to, third parties, in any manner in our sole discretion.
Social Media Features  
The MatrixIntelligence Web Sites may use social media features, such as the Facebook ‘like’ button ( and Twitter ( (“Social Media Features”). These features may collect your IP address and which page you are visiting on the MatrixIntelligence Web Site, and may set a cookie to enable the feature to function properly. You may be given the option by such Social Media Features to post information about your activities on the MatrixIntelligence Web Site to a profile page of yours that is provided by a third party Social Media network in order to share with others within your network. Social Media Features are either hosted by a third party or hosted directly on the MatrixIntelligence Web Site. Your interactions with these features are governed by the privacy policy of the company providing the relevant Social Media Features.
  1. Public Forums and Customer Testimonials
MatrixIntelligence may provide public forums on the MatrixIntelligence Web Sites. Any personal information you choose to submit in a public forum may be read, collected, or used by others who visit these public forums, and may be used to send you unsolicited messages. MatrixIntelligence is not responsible for the personal information you choose to submit in these public forums. Customers and Site Visitors may elect to use MatrixIntelligence’s referral program to inform friends about the MatrixIntelligence Web Site and the Services. When using the referral program, MatrixIntelligence may request the friend’s name and email address. MatrixIntelligence will automatically send the friend a one-time email inviting him or her to visit the MatrixIntelligence Web Site, or will share with them via email the information you have requested to be shared. MatrixIntelligence does not store this information with other parties.
MatrixIntelligence posts a list of Customers and testimonials on the MatrixIntelligence Web Sites that contain information such as Customer names, photos and testimonials. MatrixIntelligence obtains the consent of each Customer prior to posting any information on such a list or posting testimonials.
  1. How We Share Information Collected
Service Providers
  MatrixIntelligence may share Customer Information with MatrixIntelligence’s contracted service providers, such as payment processors, so that these service providers can provide services on our behalf. MatrixIntelligence may also share Customer Information with MatrixIntelligence’s service providers to ensure the quality of information provided. Unless described in this Privacy Statement, MatrixIntelligence does not share, sell, rent, or trade any information with third parties for their promotional purposes.
MatrixIntelligence Affiliates  
MatrixIntelligence may share Customer Information with other members and affiliates of the MatrixIntelligence corporate group in order to work with them, including affiliates of the MatrixIntelligence corporate group. For example, MatrixIntelligence may need to share Customer Information for customer relationship management purposes.
Partners and Affiliated Businesses Not Controlled by MatrixIntelligence  
From time to time, MatrixIntelligence may partner with other companies to jointly offer products or services. If you purchase or specifically express interest in a jointly offered product or service from MatrixIntelligence, MatrixIntelligence may share Customer Information collected in connection with your purchase or expression of interest with our partners. MatrixIntelligence does not control our partners’ use of the Customer Information, and their use of the information will be in accordance with their own privacy policies. If you do not wish for your information to be shared in this manner, you may opt not to purchase or specifically express interest in a jointly offered product or service.
MatrixIntelligence may use a third-party service provider to manage credit card processing. This service provider is not permitted to store, retain, or use Financial Information except for the sole purpose of credit card processing on MatrixIntelligence’s behalf.
Compelled Disclosure  
It may be necessary for MatrixIntelligence to disclose your Personal Information, either by law, legal process, litigation, and/or requests from public and governmental authorities within or outside your country of residence. MatrixIntelligence may also disclose information about you if we determine that for purposes of national security, law enforcement, or other issues of public importance, disclosure is necessary or appropriate. MatrixIntelligence may also disclose Personal Information about you if we determine that disclosure is reasonably necessary to enforce our terms and conditions or protect our operations or users.
  1. Global Data Transfers, Storage and Processing
To facilitate MatrixIntelligence’s global operations, MatrixIntelligence may transfer and access Customer Information from around the world, including the United States. This Privacy Statement shall apply even if MatrixIntelligence transfers Customer Information to other countries.
Safe Harbor
  MatrixIntelligence complies with the U.S.-EU Safe Harbor Framework and the U.S.-Swiss Safe Harbor Framework as set forth by the U.S. Department of Commerce regarding the collection, use, and retention of personal information from European Union member countries and Switzerland. MatrixIntelligence has certified that it adheres to the Safe Harbor Privacy Principles of notice, choice, onward transfer, security, data integrity, access, and enforcement. To learn more about the Safe Harbor program, and to view MatrixIntelligence’s certification, please visit If you have any questions or complaints regarding our compliance with the U.S.-EU Safe Harbor Framework or the U.S.-Swiss Safe Harbor Framework, please contact us at
  1. Use of the MatrixIntelligence Web Site by Children
MatrixIntelligence does not sell products for purchase by children. If we learn that we have collected the Personal Information of a child under 13 without first receiving verifiable parental consent we will take steps to delete the information as soon as possible.
  1. Your Control and Choices
You may correct, update and delete your Customer Information, change your choices for alerts and other messages, choose whether to receive offers and promotions from us or you may request access to the Personal Information we hold about you and ask us to amend or delete such Personal Information. You can send your request to MatrixIntelligence offers Site Visitors and Customers who provide contact information a means to choose how MatrixIntelligence uses the information provided. You may manage your receipt of marketing and non-transactional communications by clicking on the “unsubscribe” link located on the bottom of MatrixIntelligence’s marketing emails. Additionally, you may send a request specifying your communications preferences to Customers cannot opt out of receiving transactional emails related to their account with MatrixIntelligence or the Services.
To update Billing Information or have your registration information deleted, please email To discontinue your account, please email Requests to access, change, or delete your information will be handled within 30 days.
  1. Data Retention
MatrixIntelligence retains the information we receive as described in this Privacy Statement for as long as needed to provide our Services, comply with our legal obligations, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, and enforce our agreements.
  1. Customer Data
As part of using our Services, Customers may submit electronic data or information to the Services (“Customer Data”) that constitutes Personal Information of other individuals to us. Such data may include an individual’s name, email address, or phone number. MatrixIntelligence has no direct relationship with the individuals to whom Customer Data may pertain, which we process on the behalf of our Customers. Any uses of Customer Data by MatrixIntelligence are done so pursuant to MatrixIntelligence’s subscription agreement in place between MatrixIntelligence and the relevant Customer, which agreement exclusively governs MatrixIntelligence’s treatment of Customer Data and supersede this Privacy Statement in case of conflict, or as required by law. If Personal Information pertaining to you as an individual has been submitted to us by a Customer as Customer Data and you wish to exercise any rights you may have to access, correct, amend, or delete such data, please inquire with the Customer directly.
  1. Security
MatrixIntelligence takes precautions, including administrative, technical, and physical measures – to help safeguard Customer Information against loss, theft, and misuse as well as unauthorized access, disclosure, alteration, and destruction. While we follow generally accepted standards to protect information submitted to us, no method of storage or transmission is 100% secure. Users are solely responsible for protecting their passwords, limiting access to their computers, and signing out of the Services after their sessions.
  1. Changes to this Privacy Statement
From time to time, we may change this Privacy Statement to accommodate new technologies, industry practices, regulatory requirements or for other purposes. When we change the privacy statement in a material way, a notice will be posted on the MatrixIntelligence Web Site along with the updated privacy statement.
  1. Privacy Questions
If you have questions regarding this Privacy Statement or the information practices of the MatrixIntelligence Web Site please contact the MatrixIntelligence’s privacy team at or by mailing MatrixIntelligence’s Privacy Office, 3160 De La Cruz Blvd., Suite #200, Santa Clara, CA 95054.

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